Pharma sales reps get serious about cold-chain product handling
At 2015 Cold Chain Forum (Boston, Oct. 5-9), a picture emerged of how leading pharma companies are managing the sampling programs involving temperature-controlled products: Under both the Pharmaceutical Drug Marketing Act, and as part of good manufacturing practices, sales reps are obliged to take strict control of the volume of samples they hand out to physicians and other clients, and to preserve the quality of those samples. In the case of temperature-controlled products (which would include recently introduced biologics), individual dosages could be worth thousands of dollars). An improperly stored biologic drug sample should not be handed out, thus representing a lost investment by the drug’s manufacturer.
Source: Pharmaceutical Commerce