What to do when volatility is the new normal for reefer trades

The following article is an interview with Thomas Eskesen, the outgoing global head of reefer business for Maersk Line. Here is an excerpt:
What do you see as the main stumbling blocks to reefer industry growth right now?
The single largest challenge is to achieve sustainable profitability to continue to invest in the future. The demand for refrigerated transport will remain positive in line with a growing and richer population around the world. But the reefer container transport industry has to find a way to deal with the slowing returns that have hampered its development capabilities over the last few years.
Source: Cool Logistics Global