Smart label secures Fresh & Easy seafood safety
While not a BioPharma application, Time Temperature Indicators (TTI’s) are used in our industry, typically in vaccine applications. The technology used in these indicators seems quite novel, is activated inline during packaging, and utilizes Bizerba’s “OnVu” technology with “intelligent” temperature sensitive ink.
Retailer chain Fresh & Easy’s branded seafood packaging carries a Fresh Meter time-temperature-indicator (TTI) label that, activated inline during packaging, provides assurance of high-quality, safe foods from store to home.
In recognizing October as National Seafood Month, it’s appropriate to celebrate it Packaging Digest style by highlighting a smart packaging-driven development that also encompasses the crucial topic of food safety.
Fresh & Easy, based in Torrance, CA, is a retail grocery chain in the western U.S. that operates 97 stores in the Los Angeles, Las Vegas and Phoenix areas. It has recently boosted the food safety of its packaged seafood in a consumer-friendly way: All of its stores sell seafood labeled with a “Fresh Meter” time-temperature indicator from Bizerba USA to ensure the delivery of safe products on shelf and into consumers’ homes.
Source: Packaging Digest